For the fifth edition of the icapps yearbook, the theme was Casino. That's a bold choice for a company whose whole message is that success in digital shouldn't depend on luck. And that contrast is what the book is built on: it looks like a casino, but the story is about calculated moves, not gambling.

I designed the book from cover to colophon. Each chapter plays its own casino game. The domain leads show up as playing cards, the client cases are called "Dealer's Choice", and the project overview ends with a neon "Jackpot". Where a camera couldn't get the shot, I made visuals with AI, like tumbling dice, a house of cards and the ace up the sleeve.

From concept to print, this was once again a great collaboration with the icapps marketing team and with Buroform for the high-quality production.

Credits: Design: Studio Axelle, photography & AI visuals: Studio Axelle & Yorrick Schoonheydt, editor-in-chief & copywriting: Caro Cabus, copywriting: Josefien De Bock, print: Buroform