yearbook ‘icapps’ 2025
For its fifth edition, the icapps yearbook became a casino. Playing cards, tumbling dice, a "Dealer's Choice" and a "Jackpot" to finish. The story says the opposite: at icapps, nothing is left to chance.
I got to design the book from cover to colophon, and I wasn't bored for a second. Each chapter plays its own game, and the domain leads are dealt as playing cards. Yorrick Schoonheydt and I took the photos, and where the camera couldn't get the shot, we made it with AI.
A big part of the fun was the back-and-forth with editor-in-chief Caro Cabus. Her words shaped the design, and the design shaped her words. Josefien De Bock added her copy to the mix. From concept to print, this was once again a great collaboration with the icapps marketing team, and with Buroform, who brought it to paper beautifully.

